RedMart Now Orders Grow Sixfold in Singapore
In this article (9)
RedMart expanded its express grocery delivery network across Singapore after daily orders for RedMart Now jumped sixfold following its February launch.
The supermarket arm of Lazada Group S.A. Quadrupled its delivery fleet and launched three fulfilment centres to handle the surge in quick-commerce volume.
Service expanded into northern and north-eastern Singapore in August and the east in October, while same-day capacity for scheduled deliveries tripled this year under RedMart head Martin Daney.
Express Logistics and Fresh Food Demand
RedMart Now operates on delivery windows starting from 30 minutes, relying on localized inventory nodes rather than single centralized warehouses. The express catalogue holds a fraction of the broader platform inventory, which stocks more than 120,000 items.
Chilled food, meat, dairy, fresh vegetables and seafood represent a larger proportion of express purchases than scheduled runs. Morning shopping begins at 7 a.m. Each day, driven by shoppers seeking recipe ingredients and daily replenishment rather than bulk pantry restocking.
Delivering groceries in as fast as 30 minutes requires having inventory positioned closer to customers, efficient picking and packing, and having sufficient delivery capacity, including at peak times.
The Unit Economics of Fast Fulfilment
Quick commerce models across Southeast Asia routinely struggle with delivery density and high labour overheads. By using existing Lazada warehouse infrastructure and logistics software built over a decade, RedMart limits the steep capital outlays that broke earlier standalone grocery startups in the city-state.
For brick-and-mortar supermarket chains, faster online fulfilment puts pressure on local store margins. Physical grocers must balance counter service with picking staff in aisles or build costly mini dark stores of their own.
Capitalizing on Singapore’s Quick Commerce Base
Singapore’s quick commerce sector reached a valuation of $368.03m in 2025 and projections place it at $502.86m by 2031, according to data from Mordor Intelligence. The expansion follows months of testing routing software to sustain order accuracy as route volumes grew.
RedMart has not disclosed the precise share of revenue that express drops contribute against its planned grocery run. The scheduled delivery service continues to handle the bulk of overall sales volume.
The Final Pockets of Island Coverage
Coverage remains uneven across Singapore, with multiple central and western postal codes still outside the 30-minute delivery zone. The company is directing fleet capacity toward those remaining gaps to complete nationwide reach.
Questions & Answers
Q.How is RedMart managing the high costs typically associated with quick commerce?
How is RedMart managing the high costs typically associated with quick commerce?
The company relies on existing Lazada warehouse infrastructure and logistics software developed over a decade. This strategy avoids the heavy capital expenditure that caused earlier standalone grocery startups in Singapore to fail, while physical supermarkets struggle with margin pressure from picking costs or building mini dark stores.
Q.What types of products do consumers typically buy through the express service?
What types of products do consumers typically buy through the express service?
Express purchases feature a higher proportion of chilled food, meat, dairy, fresh vegetables, and seafood than scheduled orders. Customers tend to place orders from 7 a.m. Onwards for daily replenishment and immediate recipe ingredients, rather than conducting bulk pantry restocking across the platform's broader 120,000-item catalogue.
Q.Which areas of Singapore currently lack 30-minute delivery coverage?
Which areas of Singapore currently lack 30-minute delivery coverage?
Multiple central and western postal codes remain outside the 30-minute delivery footprint after recent expansions into northern, north-eastern, and eastern districts. RedMart is currently directing additional fleet capacity toward these remaining uncovered pockets to establish complete nationwide service.
Q.What is the projected value of Singapore's quick-commerce market?
What is the projected value of Singapore's quick-commerce market?
Singapore’s quick-commerce sector was valued at $368.03m in 2025 and is projected to reach $502.86m by 2031, according to Mordor Intelligence data. Despite rapid express growth, scheduled grocery deliveries continue to generate the majority of RedMart’s overall sales volume.