Red Bull owner Dietrich Mateschitz dies aged 78
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Considered to be the richest man in Austria, the entrepreneur built a global empire around the energy drink.
Mr Mateschitz’s fortune is estimated at around €25bn (£21.8bn), putting him 51st on Forbes’ list of the world’s richest people.
Formula 1 praised his “unforgettable contribution” to the sport and said he leaves behind a “lasting legacy”.
Little is known about Mr Mateschitz’s private life – he was publicity shy and rarely gave interviews.
After graduating from the University of World Trade in Vienna, he worked as a marketing specialist for various companies in the 1970s.
Questions & Answers
Q.How did Mr Mateschitz accumulate his wealth?
How did Mr Mateschitz accumulate his wealth?
He built a global empire around the energy drink Red Bull. His fortune is estimated at approximately €25bn, making him one of the world's richest individuals.
Q.What was Mr Mateschitz's relationship with Red Bull, beyond owning the company?
What was Mr Mateschitz's relationship with Red Bull, beyond owning the company?
He once stated years ago that he consumed 10 to 12 cans of the energy drink daily. This personal consumption was mentioned alongside his business success.
Q.What was Mr Mateschitz's professional background before creating Red Bull?
What was Mr Mateschitz's professional background before creating Red Bull?
After graduating from the University of World Trade in Vienna, he worked as a marketing specialist for various companies throughout the 1970s.
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