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Red Bull, the globally recognized energy drink brand, is broadening its Australian beverage range with the introduction of two novel flavors. The new flavours, dubbed Lilac Edition and Winter Edition, are set to hit the market this month. The Lilac Edition…
Chalerm Yoovidhya, the heir to the Red Bull energy drink empire, has made a significant financial maneuver, transferring his 2% stake in the company—valued at approximately $1.1 billion—to a trust firm based in Geneva. This strategic move, documented in an…
Red Bull is broadening its horizons in Australia by launching Red Bull Zero, a new sugar-free energy drink that offers the same familiar taste we all know and love, but with a healthier twist. The beverage is sweetened with monk fruit extract, a natural…
Considered to be the richest man in Austria, the entrepreneur built a global empire around the energy drink. Mr Mateschitz’s fortune is estimated at around €25bn (£21.8bn), putting him 51st on Forbes’ list of the world’s richest people. Formula 1 praised his…
Red Bull spent $305.04 million dollars in its 2019 campaign to win the F1 world championship which is reflective of the challenges that the big teams are up against in light of the upcoming budget cap that’s incoming. Next season teams will be only allowed to…
Online fashion retailer Zalora Group has appointed a new chief marketing officer to help boost its Asia-wide profile. Elias Pour joins Zalora Group from Red Bull, where he was head of digital managing the brand’s digital marketing, content production and…
Shopify, the cloud-based, multi-channel platform designed for small and medium-sized businesses, has reported a 90 per cent increase in revenues for 2016. GMV rose 99 per cent to US$15.4 billion, figures which “speak to the enormous opportunity in retail…
Red Bull has publicly apologised for shooting a commercial in which an athlete performed acrobatic stunts across one of Indonesia’s ancient holy temples, an official said Thursday. Red Bull has issued an apology in Indonesia’s national newspapers admitting it…
Red Bull, the energy drink launched by the Yoovidhya family, took the highest place at 118. In the beverages category, other Thai brands are Tipco (365) and Aura (448). Jason Wincuinas, managing editor of Campaign Asia-Pacific, said yesterday that the new…
