Red Bull owner Dietrich Mateschitz dies aged 78

Oct 24, 2022Updated May 25, 20251 min read

Considered to be the richest man in Austria, the entrepreneur built a global empire around the energy drink.

Mr Mateschitz’s fortune is estimated at around €25bn (£21.8bn), putting him 51st on Forbes’ list of the world’s richest people.

Formula 1 praised his “unforgettable contribution” to the sport and said he leaves behind a “lasting legacy”.

Little is known about Mr Mateschitz’s private life – he was publicity shy and rarely gave interviews.

After graduating from the University of World Trade in Vienna, he worked as a marketing specialist for various companies in the 1970s.

Tags

About the author

Mei Ling Tan

Contributor · RetailNews.asia

Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

Asia's retail intelligence, in your inbox