R&B Tea expanding in the Philippines
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Singapore-based Koufu Group is taking R&B Tea to the Philippines with Shakey’s Pizza.
Under the franchise agreement, Shakey’s will sell selected R&B Tea drinks in Shakey’s and Peri Peri stores in the first year of business, and subsequently open at least five stand-alone R&B Tea outlets in the Philippines.
“This marks our second milestone this year, following the acquisition of Deli Asia Group, despite the challenging market conditions from the impact of the Covid-19 pandemic,” said Pang Lim, executive chairman, and CEO at Koufu.
“We have carefully considered the market trends and found the conditions in the Philippines to be favorable, with a growing receptiveness towards the bubble-tea culture in recent years.”
R&B Tea is one of Asia’s most popular bubble-milk tea brands, operating more than 1000 outlets across China, the US, Singapore, Cambodia, Vietnam, Malaysia and Indonesia.
“This co-branding initiative is likewise in line with our renewed focus on out-of-store consumption, enhancing sales through these channels with minimal additional investment and maximizing the use of our existing assets,” said Vicente Gregorio, president and CEO of Shakey’s.
Gregorio is confident the bubble-tea sector can create a third pillar of growth for Shakey’s.
Shakey’s is the Philippines’ largest casual dining restaurant brand
Questions & Answers
Q.What is the initial expansion plan for R&B Tea in the Philippines?
What is the initial expansion plan for R&B Tea in the Philippines?
Shakey’s will initially sell selected R&B Tea drinks within its existing Shakey’s and Peri Peri stores. After the first year, at least five dedicated R&B Tea outlets will be opened across the country.
Q.Who is bringing R&B Tea to the Philippines, and how are they doing it?
Who is bringing R&B Tea to the Philippines, and how are they doing it?
Singapore-based Koufu Group is bringing R&B Tea to the Philippines through a franchise agreement with Shakey’s Pizza. Shakey’s will operate the R&B Tea brand in the local market.
Q.Why is Shakey’s engaging in this co-branding initiative?
Why is Shakey’s engaging in this co-branding initiative?
Shakey’s sees this as an opportunity to focus on out-of-store consumption, enhance sales with minimal additional investment, and maximise the use of its current assets. The company hopes it will create a new growth area.
Q.How is Koufu Group viewing this expansion into the Philippines?
How is Koufu Group viewing this expansion into the Philippines?
Koufu considers this its second major milestone this year, despite challenging market conditions. They believe the Philippines offers favourable market trends and growing interest in bubble tea culture.
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