Puma opens its first flagship in Vietnam
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Sportwear retailer Puma has launched its first flagship in Vietnam, following the opening of its largest Southeast Asian store in Malaysia.
The store is located in the centre of Ho Chi Minh City, in the Vincom Dong Khoi shopping mall, and offers a broad selection of Puma items for men and women.
The launch is part of Puma’s Southeast Asian development strategy.
Puma debuted in Vietnam in the 2000s and is distributed exclusively by Maison through around 14 physical stores in Vietnam.
In June, Puma named K-pop girl band member, Blackpink’s Rose, as its global brand ambassador, joining Rihanna, A$AP Rocky, Dua Lipa, and Skepta.
Questions & Answers
Q.Where is Puma's first flagship store in Vietnam located?
Where is Puma's first flagship store in Vietnam located?
The new store is situated in the heart of Ho Chi Minh City. It can be found within the Vincom Dong Khoi shopping mall, offering a broad selection of Puma products.
Q.What is the strategic significance of this new store for Puma?
What is the strategic significance of this new store for Puma?
This launch is a component of Puma’s wider Southeast Asian development strategy. It follows the opening of their largest store in the region, located in Malaysia.
Q.How long has Puma been present in the Vietnamese market?
How long has Puma been present in the Vietnamese market?
Puma first entered Vietnam during the 2000s. Its products are currently distributed exclusively by Maison, through approximately 14 physical stores across the country.