Puma opens first Puma Kids in Singapore

Jul 30, 2018Updated May 25, 20251 min read

Sports lifestyle brand Puma has opened its first standalone Puma Kids store in Southeast Asia at Singapore’s United Square shopping mall.

The 500sqft store will offer a selection of apparel, footwear and accessories for kids, making the brand’s Junior range available in Singapore for the first time. Puma’s infants and Pre-school product lines are already well received in local Puma stores.

Puma Southeast Asia marketing manager Eleanor Wang said, “The market for kids’ segment has always been a staple pie in Puma’s retail business in Southeast Asia, especially Singapore… Puma Kids is designed to be a one-stop destination with a newly extended product offering, catering to the lifestyle needs of young parents and families here.”

The Puma Kids debut closely follows the recent opening of the Puma Select store at The Shoppes at Marina Bay Sands.

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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