Puma opens first Puma Kids in Singapore
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Sports lifestyle brand Puma has opened its first standalone Puma Kids store in Southeast Asia at Singapore’s United Square shopping mall.
The 500sqft store will offer a selection of apparel, footwear and accessories for kids, making the brand’s Junior range available in Singapore for the first time. Puma’s infants and Pre-school product lines are already well received in local Puma stores.
Puma Southeast Asia marketing manager Eleanor Wang said, “The market for kids’ segment has always been a staple pie in Puma’s retail business in Southeast Asia, especially Singapore… Puma Kids is designed to be a one-stop destination with a newly extended product offering, catering to the lifestyle needs of young parents and families here.”
The Puma Kids debut closely follows the recent opening of the Puma Select store at The Shoppes at Marina Bay Sands.
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Questions & Answers
Q.Which specific product lines are already popular in Singaporean Puma stores?
Which specific product lines are already popular in Singaporean Puma stores?
Puma's infants and Pre-school product lines are already well received. These ranges have proven popular among local customers in existing Puma outlets.
Q.What is the primary goal of the new Puma Kids store in Singapore?
What is the primary goal of the new Puma Kids store in Singapore?
The store aims to be a one-stop destination with an extended product offering. It is designed to cater specifically to the lifestyle needs of young parents and families in the region.
Q.Has Puma opened any other new stores in Singapore recently?
Has Puma opened any other new stores in Singapore recently?
Yes, the debut of Puma Kids closely follows another recent opening. A Puma Select store was opened at The Shoppes at Marina Bay Sands shortly before this new children's outlet.
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