Puma launches crossover with Chinese streetwear brand Attempt
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Puma has collaborated with Chinese streetwear brand Attempt to launch a “hacking the archive”-themed range.
The Puma x Attempt Collection offers a selection of footwear, apparel, and accessories, featuring both classic Puma style and Attempt’s signature minimalist and functional designs.
“The designs feature deconstructed elements with technical designs and the tonal color palette comes alive with bold color pops, resulting in a collection that is fresh, unexpected, and raw,” the company described.
The collection also offers a mix of Puma footwear, including the RS-2K, Oslo Pro, and Style Rider. The apparel range features five tees and outerwear items for the warmer months. The accessories range consists of a crossbody bag and a cap.
Founded in 2015, Attempt is known for its casual clothing featuring minimalist aesthetics with functionality and fresh styling.
Questions & Answers
Q.What is the overarching theme for this new collection?
What is the overarching theme for this new collection?
The collection is themed around "hacking the archive," blending classic Puma styles with Attempt's minimalist and functional designs. It aims to create fresh and unexpected pieces using deconstructed elements and a tonal colour palette with bold pops.
Q.Which specific footwear models are included in the collection?
Which specific footwear models are included in the collection?
The Puma x Attempt collection features a mix of Puma footwear models, including the RS-2K, Oslo Pro, and Style Rider. These models incorporate the collaborative design elements.
Q.What types of apparel and accessories are available in this range?
What types of apparel and accessories are available in this range?
The apparel range for warmer months includes five different tees and various outerwear items. The accessories collection features both a crossbody bag and a cap.
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