PT Telkom launches pay TV content and ad platform

Indonesia’s PT Telkom, through satellite business unit Metrasat, has launched a new content and advertising solution designed to support the pay TV industry in Indonesia.

Metrasat, itself a subsidiary of Telkom’s PT Multimedia Nusantara division, has announced the launch of Mediahub.

The Mediahub project was initiated due to the Indonesian Broadcasting Commission’s regulations restricting foreign commercial advertisement on the foreign channels aired on local pay TV channels in Indonesia.

MediaHub is the first solution specifically designed to help content providers, advertising agencies, the Ministry of Communication and Informatics of Indonesia, the Indonesian Broadcasting Commission and pay TV operators develop safe and convenient local content, as well as increasing revenue and optimizing cost efficiency.

It aims to address practical solutions as a content aggregation and distribution service, helping the industry face ever-increasing distribution and monetization challenges. With its playout and ad-insertion system, MediaHub allows selected content to comply with national broadcasting regulations while distributing it in any format required by pay TV operators.

MediaHub’s proprietary plug-and-play system means it is the only pay TV ad network to support local content developers.

“Telkom is pleased to launch an integrated solution that not only caters to the telco industry, but is designed to create significant new value for the content and advertising industry in Indonesia,” said Telkom director of enterprise and business services Muhammad Awaluddin. He said the launch is in line with Telkom’s mission of transforming from a telco to a “digico” (digital telecommunications).

“TelkomMetra focuses on adjacent business supporting the Telco Business and believes that the content industry will grow significantly in the years to come,” added TelkomMetra CEO Teguh Wahyono.

“However, it will require support from efficient aggregation and distribution services. TelkomMetra will support the content industry by delivering contents effectively and efficiently while complying with Indonesian regulations. We expect local content to grow even more while global content will continue to honor and support Indonesian culture.”