Priceza Indonesia data shows Ramadan boom
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Ramadan month is the most popular time for online shopping in Indonesia, data from shopping search engine and price comparison platform Priceza Indonesia shows.
Click rates increased by 26 per cent compared to the previous month, its figures show, while transaction values rose by as much as 16 per cent.
Priceza Indonesia says this is in line with conventional shopping, where the turnover of traditional traders can double and even triple in some cases as Lebaran (Eid Al Fitr) approaches.
During the Ramadan period to its peak on Lebaran day there was a “significant transaction boom”, says Priceza Indonesia co-founder/country head Bayu Irawan.
“This means the traditional month of Ramadan is still going to be effective for e-commerce promotional programs.”
Indonesian consumers tend to spend their time shopping online during the holiday, says Priceza Indonesia. Its data shows the top three categories during the month are fashion, electronics and smartphones.
Priceza was established in Thailand in 2010, with the Indonesian offshoot starting in 2013 with nearly 4.5 million users a month. The platform is also active in Malaysia, Singapore, Philippines and Vietnam.
Questions & Answers
Q.Which product categories saw the most online shopping activity during Ramadan in Indonesia?
Which product categories saw the most online shopping activity during Ramadan in Indonesia?
Priceza Indonesia's data indicates that the top three product categories for online shopping during Ramadan were fashion, electronics, and smartphones. Consumers tend to spend more on these items as Lebaran (Eid Al Fitr) approaches.
Q.How did online transaction values change during the Ramadan period compared to the previous month?
How did online transaction values change during the Ramadan period compared to the previous month?
Transaction values experienced a significant increase of up to 16% during the Ramadan period. This rise reflects a general trend of increased consumer spending during the holiday season, mirroring conventional shopping patterns.
Q.When did Priceza begin operations in Indonesia and how many monthly users does it have there?
When did Priceza begin operations in Indonesia and how many monthly users does it have there?
The Indonesian branch of Priceza started its operations in 2013. Since then, the platform has grown to attract nearly 4.5 million users each month, establishing a strong presence in the market.
Q.Does the article provide details about specific e-commerce promotional programmes during Ramadan?
Does the article provide details about specific e-commerce promotional programmes during Ramadan?
The article states that the traditional month of Ramadan is effective for e-commerce promotional programmes, according to Bayu Irawan. However, it does not provide details or examples of any specific programmes that were run.
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