Pomelo launches first Beauty Line
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O2O fashion brand Pomelo has launched its first cosmetics line, Beet, solidifying its identity as a one-stop lifestyle brand.
Created with women on-the-go in mind, Beet comprises 17 products across four categories – Liquid Blush, Liquid Lipstick, Lip Gloss and Liquid Shimmer.
All products are priced at S$10 per item and feature paraben-free and cruelty-free formulations.
“For consumers today, beauty is integral to style,” said David Jou, Pomelo CEO, signalling the company is taking “a step in the right direction”.
“As a fashion brand that wants to offer women everywhere their best look to become their best selves, we cannot ignore that.”
With Beet, Pomelo provides another touchpoint for a seamless customer experience that prioritises modern consumers’ demand for convenience.
Last month, Pomelo launched its second sustainable collection, Purpose.
Questions & Answers
Q.What is the name of Pomelo's new cosmetics line and how many items does it include?
What is the name of Pomelo's new cosmetics line and how many items does it include?
The new cosmetics line is called Beet. It consists of 17 products, spanning four categories: Liquid Blush, Liquid Lipstick, Lip Gloss, and Liquid Shimmer.
Q.What are the key characteristics of the formulations used in the Beet cosmetics products?
What are the key characteristics of the formulations used in the Beet cosmetics products?
All products in the Beet line are formulated to be paraben-free and cruelty-free. They are designed for women who are on-the-go, prioritising convenience for modern consumers.
Q.What is the pricing strategy for each individual item within the new Beet cosmetics line?
What is the pricing strategy for each individual item within the new Beet cosmetics line?
Every product in the new Beet cosmetics line is uniformly priced at S$10 per item. This consistent pricing applies across all four product categories within the range.
Q.Beyond the new beauty line, what other significant collection did Pomelo recently launch?
Beyond the new beauty line, what other significant collection did Pomelo recently launch?
Last month, Pomelo launched its second sustainable collection, which is named Purpose. This demonstrates the brand's wider activity beyond the new cosmetics line.
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