Pomelo launched in-app livestream shopping with Davika Hoorne
In this article (4)
Pomelo has launched in-app shoppable Livestream starring famous Thai actress Davika Hoorne.
The new service is based on its in-app Livestream technology rolled out last month. With the new shoppable functionality, Pomelo offers its customers “an engaging and interactive dimension” of the digital retail experience, the company said in a statement.
During the in-app Livestream, Pomelo’s customers will be able to interact with Davika Hoorne, receive the actress’ fashion opinions and purchase items immediately.
Pomelo also hosts a weekly live show called ‘Live On Pomelo’, featuring the brand top picks and latest collections.
Pomelo’s in-app shoppable livestream with Davika Hoorne will be available on March 18.
Questions & Answers
Q.When will Pomelo's in-app shoppable livestream with Davika Hoorne be available?
When will Pomelo's in-app shoppable livestream with Davika Hoorne be available?
The in-app shoppable livestream with Davika Hoorne is scheduled to be available to customers on March 18. This service introduces an interactive element to the brand's digital retail experience.
Q.What functionality does the new in-app livestream offer customers?
What functionality does the new in-app livestream offer customers?
Customers can interact with Davika Hoorne, gain her fashion opinions, and purchase items straight away during the livestream. This aims to provide an engaging and interactive dimension to their shopping experience.
Q.Does Pomelo offer other livestream content besides the Davika Hoorne feature?
Does Pomelo offer other livestream content besides the Davika Hoorne feature?
Yes, Pomelo also produces a weekly live show called 'Live On Pomelo'. This program shows the brand's top product selections and its most recent collections for viewers.
Reader pulse
Will Pomelo’s celebrity livestream boost sales?
16,660 votes so far