Drones manufacturer DJI to open flagship retail store in Korea
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DJI, a manufacturer unmanned aerial vehicle technology, is set to open a flagship store in Seoul’s Hongdae district in March.
Frank Wang, DJI Founder and CEO, said the location was chosen as Hongdae is a vibrant district that combines urban arts, indie music and pop culture.
“DJI is also creating a cool new culture for aerial enthusiasts, allowing people to experience and see the world from a new perspective,” he said.
The five-story, 870-square-meter store will feature a full range of DJI’s consumer products, including the Phantom 3 series, the Inspire 1 and Spreading Wings series, Matrice 100, Guidance, the Ronin handheld three-axis camera gimbal line, as well as the company’s latest integrated stabilized 4K handheld camera, the Osmo.
The store will have a lounge area for visitors to relax and enjoy aerial footage and content from around the world; a customer experience zone where DJI pilots will perform demos for different products; and customer support.
The Seoul store is DJI’s second foray into retail after the December opening of its OCT Harbour shop near the company’s headquarters in Shenzhen, China.
Questions & Answers
Q.What is the purpose of opening this new store in Seoul?
What is the purpose of opening this new store in Seoul?
The Hongdae location was chosen as it is a vibrant district with urban arts, indie music and pop culture. DJI aims to create a new culture for aerial enthusiasts, offering people a fresh way to experience the world.
Q.What specific products will be available for customers at the new store?
What specific products will be available for customers at the new store?
The store will feature a full range of DJI’s consumer products, including the Phantom 3, Inspire 1, and Spreading Wings series, Matrice 100, Guidance, the Ronin gimbal line, and the Osmo 4K handheld camera.
Q.What kind of facilities or services will the new DJI store offer customers?
What kind of facilities or services will the new DJI store offer customers?
Visitors can relax in a lounge area to watch aerial footage, experience product demonstrations from DJI pilots in a customer experience zone, and access customer support services within the five-story shop.
Q.Is this the first time DJI has opened a dedicated retail store for its products?
Is this the first time DJI has opened a dedicated retail store for its products?
No, the Seoul store is DJI’s second venture into retail. Its first store, the OCT Harbour shop, opened in December near the company's headquarters in Shenzhen, China.
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