Pomelo launched in-app livestream shopping with Davika Hoorne

Pomelo has launched in-app shoppable Livestream starring famous Thai actress Davika Hoorne.

The new service is based on its in-app Livestream technology rolled out last month. With the new shoppable functionality, Pomelo offers its customers “an engaging and interactive dimension” of the digital retail experience, the company said in a statement.

During the in-app Livestream, Pomelo’s customers will be able to interact with Davika Hoorne, receive the actress’ fashion opinions and purchase items immediately.

Pomelo also hosts a weekly live show called ‘Live On Pomelo’, featuring the brand top picks and latest collections.

Pomelo’s in-app shoppable livestream with Davika Hoorne will be available on March 18.