Polish Active Wear and Lifestyle Brand “4F” Opening its First Store In Thailand
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Polish activewear and lifestyle brand 4F has launched in Thailand.
The brand, recognised globally for its functional, contemporary design approach, opened its first retail store in the country at Siam Discovery.
Local agent Sport Lifestyle Lab owner Hidekazu Fujii said: “Health and fitness is becoming increasingly popular in Thailand, as people look to eat healthier diets, gets more exercise or dress for it. We’re seeing more and more Thais embracing the athleisure trend by mixing and matching sportswear pieces into their everyday look. We saw an opportunity to introduce 4F to the market and Siam Discovery is a perfect central location for young Thais to shop. It gives tremendous exposure and opportunity for the brand to grow.”
The firm is expected to open pop-up stores throughout Bangkok to make the brand more accessible to the local market.
4F currently operates more than 200 retail and wholesale outlets in 35 countries.
Questions & Answers
Q.Why has 4F chosen to enter the Thai market now?
Why has 4F chosen to enter the Thai market now?
The local agent identified a growing trend in health and fitness in Thailand, with more people adopting healthier lifestyles and embracing athleisure. This presented an opportunity to introduce 4F to the market.
Q.Where is the first 4F store located in Thailand?
Where is the first 4F store located in Thailand?
The first 4F retail store in Thailand is located at Siam Discovery. This central location was chosen to provide significant exposure and growth opportunities for the brand among young Thai shoppers.
Q.What are 4F's plans for further expansion in Thailand?
What are 4F's plans for further expansion in Thailand?
The company expects to open pop-up stores across Bangkok. This strategy aims to make the brand more accessible to a wider local market beyond its initial flagship location.
Q.How extensive is 4F's global presence?
How extensive is 4F's global presence?
Globally, 4F currently operates over 200 retail and wholesale outlets. These stores are distributed across 35 different countries, indicating a significant international footprint for the brand.
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