Pineider opens first standalone Asian store
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Italian heritage brand Pineider has made its Singapore debut as part of the brand’s plan to expand into Asia, with more markets to come.
Singapore’s first Pineider store occupies a 35sqm space inside the lobby of the Marina Bay Sands complex, offering a selection of writing instruments, stationery, designer leather goods and customisable ‘passion boxes’ – leather display and storage cases for collectors.
To mark the opening of its first Asia store, Pineider also features a limited edition fine paper designed exclusively for the Marina Bay Sands store, featuring some of the distinctive landmarks of Singapore.
Besides Singapore, the Italian brand is also eyeing to expand its presence in other Asian markets such as South Korea, India and Vietnam.
“The opening of the Singapore mono-brand boutique confirms the visibility and success Pineider achieved globally, its ability to be appreciated and the confidence the brand holds for Singapore’s luxury retail market,” the company said in a statement.
Founded in 1774 in Florence, Pineider provides stationery, writing instruments, and leather goods to royal families, politicians, writers, and poets. Its products have been used by Napoleon, Lord Byron, Elisabeth Taylor, Pavarotti, Giorgio Armani, Madonna, Barack Obama, and Angela Merkel, among others.
Questions & Answers
Q.Which specific product lines does the new Pineider store in Singapore offer?
Which specific product lines does the new Pineider store in Singapore offer?
The new Pineider store offers a selection of writing instruments, stationery, designer leather goods, and customisable ‘passion boxes’. It also features a limited edition fine paper designed exclusively for the Marina Bay Sands store.
Q.Where is the new Pineider store located within Singapore?
Where is the new Pineider store located within Singapore?
The new Pineider store is located inside the lobby of the Marina Bay Sands complex. It occupies a space measuring 35 square metres, marking the brand's debut in Singapore.
Q.Which other Asian countries is Pineider planning to expand into after Singapore?
Which other Asian countries is Pineider planning to expand into after Singapore?
Following its Singapore debut, Pineider is also looking to expand its presence into other Asian markets. These markets include South Korea, India, and Vietnam as part of its broader expansion plan.
Q.What is the historical background of the Pineider brand?
What is the historical background of the Pineider brand?
Pineider is an Italian heritage brand founded in Florence in 1774. It has a history of providing stationery, writing instruments, and leather goods to notable figures including royal families, politicians, and famous artists.
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