Pineider opens first standalone Asian store

Italian heritage brand Pineider has made its Singapore debut as part of the brand’s plan to expand into Asia, with more markets to come.

Singapore’s first Pineider store occupies a 35sqm space inside the lobby of the Marina Bay Sands complex, offering a selection of writing instruments, stationery, designer leather goods and customisable ‘passion boxes’ – leather display and storage cases for collectors.

To mark the opening of its first Asia store, Pineider also features a limited edition fine paper designed exclusively for the Marina Bay Sands store, featuring some of the distinctive landmarks of Singapore.

Besides Singapore, the Italian brand is also eyeing to expand its presence in other Asian markets such as South Korea, India and Vietnam.

“The opening of the Singapore mono-brand boutique confirms the visibility and success Pineider achieved globally, its ability to be appreciated and the confidence the brand holds for Singapore’s luxury retail market,” the company said in a statement.

Founded in 1774 in Florence, Pineider provides stationery, writing instruments, and leather goods to royal families, politicians, writers, and poets. Its products have been used by Napoleon, Lord Byron, Elisabeth Taylor, Pavarotti, Giorgio Armani, Madonna, Barack Obama, and Angela Merkel, among others.