CapitaLand kicked new e-commerce platforms off in Singapore
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CapitaLand has launched new e-commerce and food ordering platforms in Singapore.
The new eCapitaMall and Capita3Eats services are aiming to drive sales for retailers at its shopping malls during Singapore’s Phase 1 safe reopening protocol, as the country starts pulling itself out of the coronavirus lockdown. Both platforms will be accessible via the firm’s CapitaStar app and mall websites from June 1.
“The circuit breaker has brought to the fore the importance of an omnichannel, 24/7 strategy for Singapore’s retailers,” said CapitaLand Singapore MD Chris Chong. “As the operator of Singapore’s largest mall network, we want to help our retailers reach out to more consumers and online business opportunities by using the strong brand awareness of CapitaLand and the digital capabilities we have built up over the years. Retailers on our eCapitaMall and Capita3Eats platforms will get a leg up in the digital space by tapping the more than 1 million CapitaStar members in Singapore and marketing reach through our physical network.”
Customers using the app will be able to buy goods from (predominantly) retail tenants at CapitaLand malls, opting for home delivery or in-store collection. The food app is Singapore’s first mall-operated food ordering platform offering consumers three ways to fulfil their food orders – by delivery, takeaway or dine-in.
Questions & Answers
Q.What are the names of the new e-commerce platforms launched by CapitaLand?
What are the names of the new e-commerce platforms launched by CapitaLand?
CapitaLand has launched two new platforms: eCapitaMall for general retail and Capita3Eats for food ordering. These services aim to boost sales for retailers in their shopping malls.
Q.When will these new e-commerce and food ordering platforms become available to customers?
When will these new e-commerce and food ordering platforms become available to customers?
Both the eCapitaMall and Capita3Eats platforms will be accessible to customers from June 1. They can be reached via the CapitaStar app and the individual mall websites.
Q.How will retailers benefit from joining these new CapitaLand e-commerce platforms?
How will retailers benefit from joining these new CapitaLand e-commerce platforms?
Retailers can tap into over 1 million CapitaStar members and gain marketing reach through CapitaLand's physical network. This provides them with a significant advantage in the digital space.
Q.What options do customers have for receiving orders made through the food ordering app?
What options do customers have for receiving orders made through the food ordering app?
Customers using Capita3Eats have three fulfilment options for their food orders. They can choose either home delivery, in-store takeaway, or dine-in, making it a flexible service.
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