Phuc Long Danang to open soon
In this article (5)
Vietnamese coffee and tea chain Phuc Long is expanding into Danang next month.
The brand will open two stores inside Lotte Mart and on Nguyen Van Linh Street in the city’s Hai Chau district.
The chain has also enriched its food menu, offering traditional Vietnamese banh mi sandwiches alongside croissants, cookies, waffles and tiramisu.
Targeting younger customers, Phuc Long is considered a competitor with international chain Starbucks and local rival The Coffee House.
Established in 1968 in the highlands of Lam Dong, Phuc Long started by selling packaged Vietnamese traditional coffee and tea through retail stores. Phuc Long expanded to Ho Chi Minh City during 1980s with both retail stores and a coffee chain. The brand now has 25 stores across the city.
Starbucks opened its first store in Danang last month.
Questions & Answers
Q.Which specific locations will the new Phuc Long stores occupy in Danang?
Which specific locations will the new Phuc Long stores occupy in Danang?
Phuc Long will open two stores in Danang next month. One will be inside Lotte Mart, and the other will be on Nguyen Van Linh Street in the city's Hai Chau district.
Q.Who does Phuc Long see as its main competitors in the Vietnamese market?
Who does Phuc Long see as its main competitors in the Vietnamese market?
Phuc Long views international chain Starbucks as a competitor. They also consider local rival The Coffee House to be another key competitor in the Vietnamese market.
Q.How many stores does Phuc Long currently operate in Ho Chi Minh City?
How many stores does Phuc Long currently operate in Ho Chi Minh City?
Phuc Long expanded its operations to Ho Chi Minh City in the 1980s. The brand currently has 25 stores established across that city, serving both retail and coffee chain customers.
Reader pulse
Phuc Long's Danang move:
23,791 votes so far