Perrin Paris Opens First Store In Hong Kong
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French leather product brand Perrin Paris opened its first store in Hong Kong.
Perrin Paris was founded by Berthe Rigaudy and Victor Rigaudy in 1893. Though the brand has a long history, it only has four stores, which are located in Paris, New York, Los Angeles, and Hong Kong, respectively. Its other sales channels include dozens of sales sites and the online retailer Moda Operandi. In 2006, Michel Perrin, chairman of Perrin Paris, took over the company and started its expansion.
Located at International Finance Centre, the new Perrin Paris Hong Kong store is only about 250 square feet, which is about 23 square meters. Though it is small, the new store is in a core retail market area and can better test the market response.
Prior to this, Perrin Paris opened a sales site in SKP Beijing in 2014; however, the company did not reveal its sales performance in China’s capital city.
In addition, the company revealed that they will not open independent stores in the Chinese mainland market in the near future.
Questions & Answers
Q.What are the current locations of Perrin Paris's standalone stores?
What are the current locations of Perrin Paris's standalone stores?
Perrin Paris currently has four stores located in Paris, New York, Los Angeles, and the newly opened Hong Kong branch. These are their only independent retail locations.
Q.When did Perrin Paris begin its expansion efforts?
When did Perrin Paris begin its expansion efforts?
The company's expansion started in 2006 when Michel Perrin, the chairman, took over the business. This marked a new phase for the brand's growth.
Q.Will Perrin Paris be opening any independent stores in mainland China soon?
Will Perrin Paris be opening any independent stores in mainland China soon?
No, the company has stated that it will not be opening independent stores in the Chinese mainland market in the near future. They previously had a sales site in SKP Beijing.
Q.What is the size of the new Perrin Paris store in Hong Kong?
What is the size of the new Perrin Paris store in Hong Kong?
The new Perrin Paris Hong Kong store is approximately 250 square feet, which is about 23 square meters. It is described as a small but strategically located outlet.
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