6ixty8ight expands online into two more SEA countries

Lingerie chain 6ixty8ight is expanding its e-commerce network into Thailand and the Philippines, less than two months after it launched in Japan.

“With an increasing proportion of customers who prefer to shop online, 6ixty8ight puts e-commerce business as the top business priority,” the company said in a statement.

The Hong Kong-headquartered brand said it uses online stores as a means to start building brand awareness in new markets before progressing into physical stores. In two months, 6ixty8ight has opened a presence in three new markets in Asia.

The 6ixty8ight online stores in Thailand and the Philippines will feature a full range of lingerie, homeware, casualwear, and accessories. The brand will also introduce its new collections, including Modern Lace Collection and Summer Styles.

Founded in 2002, 6ixty8ight operates more than 200 stores across Greater China, South Korea, Singapore, and Malaysia.