6ixty8ight expands online into two more SEA countries
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Lingerie chain 6ixty8ight is expanding its e-commerce network into Thailand and the Philippines, less than two months after it launched in Japan.
“With an increasing proportion of customers who prefer to shop online, 6ixty8ight puts e-commerce business as the top business priority,” the company said in a statement.
The Hong Kong-headquartered brand said it uses online stores as a means to start building brand awareness in new markets before progressing into physical stores. In two months, 6ixty8ight has opened a presence in three new markets in Asia.
The 6ixty8ight online stores in Thailand and the Philippines will feature a full range of lingerie, homeware, casualwear, and accessories. The brand will also introduce its new collections, including Modern Lace Collection and Summer Styles.
Founded in 2002, 6ixty8ight operates more than 200 stores across Greater China, South Korea, Singapore, and Malaysia.
Questions & Answers
Q.Which specific product lines will be available in 6ixty8ight's new online stores in Thailand and the Philippines?
Which specific product lines will be available in 6ixty8ight's new online stores in Thailand and the Philippines?
The new online stores will offer 6ixty8ight's full range of lingerie, homeware, casualwear, and accessories. New collections such as Modern Lace Collection and Summer Styles will also be introduced there.
Q.Where is 6ixty8ight headquartered, and how many physical stores does it currently operate across its existing markets?
Where is 6ixty8ight headquartered, and how many physical stores does it currently operate across its existing markets?
6ixty8ight is headquartered in Hong Kong. The company currently operates more than 200 physical stores across Greater China, South Korea, Singapore, and Malaysia.
Q.What is 6ixty8ight's strategic approach for entering new markets, according to the company?
What is 6ixty8ight's strategic approach for entering new markets, according to the company?
The company uses online stores as a means to build brand awareness in new markets. This strategy allows them to establish a presence before progressing to opening physical stores.
Q.Which three new markets has 6ixty8ight expanded into within the last two months?
Which three new markets has 6ixty8ight expanded into within the last two months?
In the last two months, 6ixty8ight has expanded its presence into Japan, followed by Thailand and the Philippines. These three markets represent their most recent entries.
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