Paragon Shopping Centre merging tech and fashion
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Paragon Shopping Centre on Orchard Road has branched into robotics and virtual reality for its latest fashion promotion.
Shoppers can watch fashion runway shows projected onto the floor, and with virtual-reality goggles can have a 360-degree view of a fashion show in which mannequins morph into models.
Using Samsung VR Gear, the experience was created by multimedia and fashion-design students from Raffles College of Higher Education. It features apparel and jewellery from 11 capsule collections, each created by a student from the school’s fashion-design course.
Central to the display is a large robotic arm, typically used for precision engineering. It picks up and moves boxes containing fashion pieces such as bags and shoes, giving shoppers a 360-degree view of each item. The arm is on loan from automation firm Weltron Equipment.
Running until October 1, the display features items from Moschino’s fall/winter collection. The next day, until October 15, athleisure collections take over the spotlight, featuring such brands as AX Exchange, Diesel, DKNY, Puma and Star360.
Questions & Answers
Q.Which company supplied the robotic arm being used in the Paragon Shopping Centre display?
Which company supplied the robotic arm being used in the Paragon Shopping Centre display?
The large robotic arm, typically used for precision engineering, is on loan from automation firm Weltron Equipment. It is central to the display, picking up and moving boxes with fashion pieces.
Q.Who created the virtual reality experience for Paragon Shopping Centre's fashion promotion?
Who created the virtual reality experience for Paragon Shopping Centre's fashion promotion?
Multimedia and fashion-design students from Raffles College of Higher Education created the virtual reality experience. They used Samsung VR Gear to provide a 360-degree view of a fashion show.
Q.What is the duration of the fashion display featuring athleisure collections?
What is the duration of the fashion display featuring athleisure collections?
The athleisure collections will be featured from October 2 until October 15. Brands like AX Exchange, Diesel, DKNY, Puma and Star360 will be part of this display.
Q.Which fashion collection is being highlighted first in the promotion at Paragon Shopping Centre?
Which fashion collection is being highlighted first in the promotion at Paragon Shopping Centre?
The display initially features items from Moschino’s fall/winter collection. This part of the promotion runs until October 1, showing pieces like bags and shoes.
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