Panerai Opens Tsim Sha Tsui Centre Boutique
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Florentine high-end luxury watchmaker Panerai has opened a boutique in Kowloon.
The 60sqm Panerai Tsim Sha Tsui Centre store is the fifth opened in Hong Kong, after the Landmark Prince, Canton Road, IFC and Times Square boutiques.
The concept of the design and materials used reflect Panerai’s Italian tradition and stands as a reference to the underwater universe. The use of oak, veined Italian marble, burnished brass, bronze, and a special “reeded” glass reinterprets the watchmaker’s technical codes, as well as the brass lights and sales counters with wooden details recalling the sea and sailing ships.
Panerai now has 85 boutiques throughout the world, five of which are in Hong Kong.
Questions & Answers
Q.Where is Panerai's new boutique located in Hong Kong?
Where is Panerai's new boutique located in Hong Kong?
The new Panerai boutique is located in Tsim Sha Tsui Centre, Kowloon. This store adds to their existing presence in the city, making it their fifth location in Hong Kong.
Q.How many boutiques does Panerai operate globally?
How many boutiques does Panerai operate globally?
Panerai currently operates 85 boutiques around the world. Five of these global locations are situated in Hong Kong, including the newly opened Tsim Sha Tsui Centre store.
Q.What design elements were used to reflect Panerai's heritage in the new store?
What design elements were used to reflect Panerai's heritage in the new store?
The boutique's design incorporates oak, Italian marble, burnished brass, bronze, and special reeded glass. These materials, along with brass lights and wooden-detailed sales counters, reflect Panerai's Italian tradition and connection to the sea.
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