Outstanding start for Nanchang Capital Outlets
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In its first three days, Nanchang Capital Outlets generated sales of more than RMB21.8 million (US$3.2 million) with customer traffic exceeding 1.8 million.
It is the second outlet project this year for Beijing Capital Grand, the commercial property arm of Beijing Capital Land, and its sixth outlet project in China. It is also the company’s first foray into central China. Nanchang is one of the 10 youngest cities in China.
Covering 130,000sqm, Nanchang Capital Outlets combines key elements of Chinese lifestyle and culture. It has more than 300 shops, including international, fast-fashion and sportswear brands, children’s entertainment, theme restaurants, reading corners and 2000 parking spaces.
Still to come are a trampoline park, Jump360, a 5000sqm Imax cinema and an 8000sqm supermarket.
The project’s 150-plus fashion and lifestyle boutiques include Adidas, Aigner, Chic Outlets Multi Brands Boutique, New Balance, Nike, Rodrigo, Skechers and Stella Luna. The food line-up includes KFC, Taste of Caimi and Yuemandajiang Classic Sichuan Hot Pot.
About 12 more Capital Outlets projects are on the drawing boards.
Questions & Answers
Q.What is the total sales revenue Nanchang Capital Outlets achieved during its opening weekend?
What is the total sales revenue Nanchang Capital Outlets achieved during its opening weekend?
Nanchang Capital Outlets generated more than RMB21.8 million, which is equivalent to US$3.2 million, in sales revenue during its first three days of operation. This represents a strong start for the new project.
Q.How many customer visits did Nanchang Capital Outlets record in its initial days of opening?
How many customer visits did Nanchang Capital Outlets record in its initial days of opening?
The new Nanchang Capital Outlets site attracted over 1.8 million customer visits within its first three days of opening. This high traffic suggests significant public interest in the new retail destination.
Q.What future additions are planned for the Nanchang Capital Outlets complex?
What future additions are planned for the Nanchang Capital Outlets complex?
Future plans for the complex include the addition of a trampoline park called Jump360, a 5000sqm Imax cinema, and an 8000sqm supermarket. These are expected to enhance the entertainment and retail offerings.
Q.What is Beijing Capital Grand's current development pipeline for new outlet projects?
What is Beijing Capital Grand's current development pipeline for new outlet projects?
Beijing Capital Grand currently has approximately 12 more Capital Outlets projects in the planning stages. This indicates a significant expansion strategy for their commercial property division in China.
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