Online booking platform Chope enters Indonesia with acquisition of MakanLuar

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Singapore-headquartered restaurant reservation startup Chope has acquired Indonesian counterpart MakanLuar, the company announced today. The value of the deal is undisclosed. The acquisition was made with a mix of cash and shares, although Chope co-founder and CEO Arrif Ziaudeen does not reveal the percentage of each.
Through the deal, Chope adds Jakarta, Bandung, and Bali to its portfolio, bringing the cities it’s active in to eight. It’s been operating in Singapore, Bangkok, Hong Kong, Shanghai, and Beijing.
Chope expanded in those territories organically, and every time it found it had to educate early adopters and find a product-market fit, Arrif says. “Jumping in at the stage MakanLuar is at, they’ve already crossed that threshold and are now in a position to hit the accelerator on sales and marketing, so we save valuable time,” he enthuses.
MakanLuar’s founding team of Kunal Narang and Hiro Mohinani was also a major factor for Chope. “We were inspired by Kunal and Hiro’s drive, and with a proven track record we really feel confident in these safe pairs of hands,” Arrif explains.
“Oddly enough, before we started MakanLuar, we spoke to Chope to seek ways to work together but we were too new at the time,” Kunal tells Tech in Asia. Once the team had some good traction in Indonesia, it made sense to get back in touch with Chope and become part of a bigger regional play, he adds
Questions & Answers
Q.What is the strategic benefit for Chope in acquiring MakanLuar rather than expanding organically into Indonesia?
What is the strategic benefit for Chope in acquiring MakanLuar rather than expanding organically into Indonesia?
Chope's CEO stated that MakanLuar has already established product-market fit and educated early adopters in Indonesia. This means Chope can immediately focus on sales and marketing, saving valuable time compared to its previous organic expansions.
Q.Which specific Indonesian cities will Chope now operate in following the acquisition of MakanLuar?
Which specific Indonesian cities will Chope now operate in following the acquisition of MakanLuar?
Through the acquisition deal, Chope will add Jakarta, Bandung, and Bali to its existing portfolio of cities. This expansion brings the total number of cities where Chope is active to eight.
Q.What was a significant factor for Chope when deciding to acquire MakanLuar, beyond its existing market presence?
What was a significant factor for Chope when deciding to acquire MakanLuar, beyond its existing market presence?
The founding team of MakanLuar, Kunal Narang and Hiro Mohinani, was a major factor. Chope's CEO expressed confidence, stating they were inspired by the founders' drive and their proven track record.
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