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Fashion

Off-White Set to Launch More Affordable Line “For All”

By Rajiv Menon
1 min read
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As speculation grows about an Off-White™ x Nike Soccer collection, Virgil Abloh‘s label has debuted a more affordable line. Titled “For All,” the new collection features pieces such as graphic T-shirts and hoodies at a significantly lower price point than Off-White™ mainline pieces, with tees priced at $95 USD and hoodies at $170 USD.

Speaking to the press about the newly-launched line, Abloh explained that “the price tier allows for a new customer to see themselves within the overall concept of the fashion label. Off-White™ can be luxury at a traditional luxury price point, or equally it can be relevant at an affordable price point.”

The “For All” collection is available now from 11 Off-White™ locations around the world — including the brand’s stores in New York, Hong Kong and Sydney. Abloh has also indicated that there could be more affordable collections on the way, telling BoF that he will drop new releases “periodically but with the freedom to decide where and when in each instance.”

As well as dropping the first “For All” capsule, Off-White™ has also recently released a set of limited edition cycling caps.

Questions & Answers

Q.

What kind of items are included in Off-White's new 'For All' collection and what are their prices?

A.

The new “For All” collection includes graphic T-shirts and hoodies. T-shirts are priced at $95 USD, while hoodies cost $170 USD, making them significantly lower in price than mainline items.

Q.

Why did Virgil Abloh decide to launch a more affordable line for Off-White?

A.

Abloh explained that the new price tier allows a different customer base to engage with the brand. He noted Off-White can be luxury at a traditional price or relevant at an affordable one.

Q.

Where can customers purchase items from the new 'For All' collection?

A.

The “For All” collection is currently available at 11 Off-White™ retail locations globally. This includes the brand’s stores situated in New York, Hong Kong, and Sydney.

Q.

Will Off-White release more affordable collections in the future?

A.

Yes, Abloh has indicated that there may be additional affordable collections coming. He stated that new releases will drop periodically, with freedom to decide the timing.

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