NuOrder launches virtual showroom as Asia sales surge

B2B e-commerce platform Nuorder is launching a virtual showroom service for brands to showcase products via an immersive online experience.

About 40 percent of NuOrder’s sales of around US$1 billion per month come from markets outside North America and a spokesperson told Inside Retail Asia that Asia is a standout growth market for the company. The converse is among the brands currently using the platform in Mainland China.

The move is intended to assist fashion, apparel, and outdoor brands and retailers struggling to do business during the coronavirus pandemic by allowing consumers the ability to see 360-degree views of products. The service will be available from next month.

Product imagery will enable buyers to interact with products and gear as if seeing it in person, looking at items from all angles and zooming-in to see details close-up. Brands using the service will be able to add premium content such as runway looks, video footage, collection notes, inspirational imagery, and designer interviews to their pages on the platform.

The firm will also offer its brand and retail partners access to a global photography network to support 360-degree product photography needs.

“We are in a period of great change in our industry,” said NuOrder co-CEO and co-founder Heath Wells. “Our customers need a solution to present and sell their products in the absence of any travel. With the uncertainty of physical markets, trade shows and fashion events, we know that the virtual showroom will help solve the needs for brands and retailers alike during this critical time.”