Nike Singapore turns back on small outlets

Sports brand Nike Singapore will stop supplying smaller retailers from next month.

This is a huge blow for mom-and-pop stores in Peninsula Plaza and Queensway Shopping Centre, which rely on top-selling brands to attract customers, as reported.

“Its move would force many of us out of business soon,” says Salam & Sons manager Gurbachan Singh, who has run the business for more than 30 years.

“We did business with Nike for more than 20 years. We followed their rules, never defaulted on payments nor brought in fake or parallel imports. Many of us don’t understand why they are doing this to us,” he says.

Out of the US, Nike tops the 10 most-valuable apparel brands segment in market research company Millward Brown’s 2016 Brandz Top 100 Most-Valuable Global Brands report.