Nike Singapore turns back on small outlets
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Sports brand Nike Singapore will stop supplying smaller retailers from next month.
This is a huge blow for mom-and-pop stores in Peninsula Plaza and Queensway Shopping Centre, which rely on top-selling brands to attract customers, as reported.
“Its move would force many of us out of business soon,” says Salam & Sons manager Gurbachan Singh, who has run the business for more than 30 years.
“We did business with Nike for more than 20 years. We followed their rules, never defaulted on payments nor brought in fake or parallel imports. Many of us don’t understand why they are doing this to us,” he says.
Out of the US, Nike tops the 10 most-valuable apparel brands segment in market research company Millward Brown’s 2016 Brandz Top 100 Most-Valuable Global Brands report.
Questions & Answers
Q.Which specific retailers will be affected by Nike Singapore's decision?
Which specific retailers will be affected by Nike Singapore's decision?
The small outlets in Peninsula Plaza and Queensway Shopping Centre, described as 'mom-and-pop stores', will be impacted. These businesses depend on top-selling brands like Nike to attract their customer base.
Q.How long has Salam & Sons done business with Nike?
How long has Salam & Sons done business with Nike?
Gurbachan Singh, the manager of Salam & Sons, stated they have conducted business with Nike for over 20 years. He also confirmed they consistently followed rules and made payments.
Q.When will Nike Singapore's new supply policy begin?
When will Nike Singapore's new supply policy begin?
Nike Singapore will cease supplying smaller retailers from next month. This change is expected to significantly affect the independent businesses currently stocking their products.
Q.What is Nike's global standing according to a recent report?
What is Nike's global standing according to a recent report?
In market research company Millward Brown’s 2016 Brandz Top 100 Most-Valuable Global Brands report, Nike ranked as the top apparel brand, excluding those from the US.
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