Skip to content
Fashion

Nike profits soar in Q2

By Aiko Tanaka
1 min read
nike
nike
In this article (4)

Sportswear brand Nike says sales rose four per cent in the second quarter – but profit soared 20 per cent.

The company says strong consumer demand drove revenue growth across the entire Nike brand portfolio and improved gross margins led to the profit boost during the three months to November 30.

“Our strong Q2 growth and profitability show that Nike continues to drive real momentum through the category offense – by going deep with consumers by sport and serving them completely,” said Mark Parker, president and CEO.

“And our powerful global portfolio of businesses, combined with strong financial discipline, continue to drive significant shareholder value. We see tremendous opportunity ahead as we enter an Olympic and European Championships year with a full pipeline of inspiring innovation for athletes everywhere.”

Revenues totalled US$7.7 billion, up 12 per cent on a currency neutral basis. Of that, the Nike brand accounted for $7.3 billion, up 13 per cent, driven by double-digit growth in every geography and most key categories.

Revenues for Converse were $398 million, down five per cent on a currency neutral basis, as strong growth in North America was more than offset by a decline in Europe

Gross margin increased 50 basis points to 45.6 per cent, primarily due to higher average selling prices, partially offset by higher product input costs and unfavorable changes in foreign exchange rates.

Net income increased 20 per cent to $785 million.

Questions & Answers

Q.

What were the main factors contributing to Nike's increased profit in the second quarter?

A.

Strong consumer demand drove revenue growth across the Nike brand portfolio. Improved gross margins, primarily due to higher average selling prices, also contributed significantly to the profit boost during the period.

Q.

How did the Converse brand perform in the second quarter compared to the overall Nike brand?

A.

Converse revenues were down five per cent on a currency neutral basis, totalling $398 million. This decline was due to a drop in Europe, which offset strong growth experienced in North America for the brand.

Q.

What was the main reason for the improvement in Nike's gross margin?

A.

The gross margin increased by 50 basis points to 45.6 per cent primarily because of higher average selling prices. This was partially offset by increased product input costs and unfavourable changes in foreign exchange rates.

Reader pulse

What's driving Nike's success?

16,877 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Tuesday, Thursday and a Saturday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Tuesday, Thursday and the Saturday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready