Is Nike golf equipment journey ending?
In this article (5)
Nike is phasing out its golf equipment business to focus on shoes and apparel.
The company has announced it is accelerating its footwear and apparel business and will transition out of Nike golf equipment range – including clubs, balls and bags.
“We’re committed to being the undisputed leader in golf footwear and apparel,” says Trevor Edwards, president, Nike Brand. “We will achieve this by investing in performance innovation for athletes and delivering sustainable profitable growth for Nike Golf.”
The global giant said it will continue to partner with more of the world’s best golfers as part of its changed golfing segment strategy.
“Athletes like Tiger, Rory and Michelle drive tremendous energy for the game and inspire consumers worldwide,” says Daric Ashford, president of Nike Golf.
“Over the past year the MM Fly Blade Polo, the Flyknit Chukka and Air Zoom 90 have all connected strongly with golfers. We’ll continue to ignite excitement with our athletes and deliver the best of Nike for the game.”
Questions & Answers
Q.What parts of its golf business will Nike be getting rid of?
What parts of its golf business will Nike be getting rid of?
Nike plans to transition out of its golf equipment range, which includes clubs, balls, and bags. This move allows them to accelerate their focus on golf footwear and apparel.
Q.Which areas of its golf business will Nike continue to develop?
Which areas of its golf business will Nike continue to develop?
Nike will continue to invest in golf footwear and apparel, aiming to be the undisputed leader in these segments. They will also partner with top golfers and focus on performance innovation.
Q.What is the reason behind Nike's decision to change its golf strategy?
What is the reason behind Nike's decision to change its golf strategy?
Nike is changing its strategy to focus on accelerating its footwear and apparel business. The company aims to achieve sustainable profitable growth for Nike Golf by investing in performance innovation.
Q.Will Nike continue its relationships with professional golfers after this change?
Will Nike continue its relationships with professional golfers after this change?
Yes, Nike will continue to partner with more of the world's best golfers as part of its changed golfing segment strategy. Athletes like Tiger, Rory, and Michelle are mentioned as inspiring consumers.
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