Nike Cambodia opens official outlet
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American sporting goods giant Nike Cambodia has opened its first dedicated retail store.
The shop, store in central Phnom Penh, is the country’s first official outlet for Nike goods such as sport shoes and apparel, including items produced at local factories.
Market commentators say Nike’s choice to open a flagship store at along Preah Monivong Boulevard rather than in a shopping centre such as Aeon Mall or neighbourhood like Boeung Keng Kang could signify the brand is testing the market.
Questions & Answers
Q.Where is Nike Cambodia's new official outlet located?
Where is Nike Cambodia's new official outlet located?
The new store is in central Phnom Penh, situated along Preah Monivong Boulevard. This is the first dedicated retail space for the brand in the country.
Q.What kind of products does the new Nike store offer?
What kind of products does the new Nike store offer?
The store sells Nike goods such as sport shoes and apparel. This includes items that are produced in local factories within Cambodia.
Q.Why did Nike choose a standalone location for its first store instead of a shopping centre?
Why did Nike choose a standalone location for its first store instead of a shopping centre?
Market commentators suggest Nike's decision to open a flagship store on Preah Monivong Boulevard, rather than in a shopping centre like Aeon Mall, could indicate the brand is testing the local market.
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