New Ippin mall offers Japanese goods

1 min readUpdated May 30, 2025Jul 11, 20162:00 AM

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An eCommerce company that sells printer inks and sanitary napkins, C-Connect, has launched Ippin, an online shopping mall that specialises in direct sales and distribution from Japan to other countries.

Ippin not only sells products made in Japan, but also “Produced by Japan” and “Popular in Japan” items. Customers can buy directly from 18 regions and countries, though the initial target is mainly China and Southeast Asian countries.

Categories include food, fashion, cosmetics, children’s and baby items, and electric appliances.
Independent websites are provided for each country, such as China, Singapore and Malaysia, with recommended item rankings and payment methods (16 currencies) to suit the market, such as credit cards, Alipay and Paypal.

Users can choose from three languages (English, Chinese and Japanese) with more to be introduced.

C-Connect was founded in 2009.

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What this means

C-Connect’s Ippin launch marks a shrewd expansion into the high-demand, high-margin Japanese goods market across Asia. Its direct sales model and localisation efforts, including 16 currency options and specific country websites for Singapore, China, and Malaysia, directly pressure existing cross-border platforms and local e-tailers. While its printer ink origins suggest operational efficiency, scaling bespoke payment and language options for 18 regions presents significant logistical and marketing risks for the 2009-founded company. This move positions Ippin to potentially capture a substantial share of the lucrative 'Produced by Japan' sector. The key challenge will be sustained curation and efficient distribution. Watch for initial sales performance data from its target Southeast Asian markets.

Rajiv Menon · Retail News Asia newsroom

Questions & Answers

What kind of products does Ippin specialise in selling?

Ippin focuses on Japanese goods, including items made in Japan, those produced under Japanese influence, and products that are popular within Japan. Categories cover food, fashion, cosmetics, baby items, and electrical appliances.

Which countries are the primary focus for Ippin's online sales?

While customers can buy from 18 different regions and countries, the initial target markets for Ippin are primarily China and other countries within Southeast Asia. Dedicated websites are available for specific nations.

What features are offered to help international customers use the Ippin platform?

Each country has an independent website offering local payment methods like Alipay and Paypal, accepting 16 currencies. Users can browse in English, Chinese, or Japanese, with more languages planned for future introduction.

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