Nest Fragrances opens flagship store in New York City

Luxury-lifestyle brand Nest Fragrances has opened its first retail store in the NoLita neighborhood of Lower Manhattan. For the first time anywhere, the new Nest Fragrances flagship store unites the brand’s entire product portfolio in one retail location, which company founder Laura Slatkin describes as “an enchanted, fragranced garden”.

“The theme of our first retail store reflects – and was inspired by – our desire to showcase the Nest Fragrances brand in a harmonious and holistic fashion in an environment that, like our fragrances, is artful, sophisticated, and approachable,” said Slatkin. “For the very first time, our new flagship store brings together under one roof our Home and Fine Fragrance collections and our newly launched Lifestyle Bodycare collection.”

Nest Fragrances partnered with New York-based interior design firm R. Douglas Gellenbeck Studio to conceptualise and build its first retail store. MJ Atelier, an art studio based in Los Angeles, was commissioned to create a hand-painted, sculpted wall covering for the store inspired by early 20th-Century French interior designer Armand-Albert Rateau’s bath design, which he created for the Duchess of Alba.

“Our brand’s mission is to create exceptional fragrances that shape moods, transport people, and transform spaces,” continued Slatkin. “Since 2008, when I founded Nest Fragrances, I have drawn inspiration from art, fashion, destinations, and literary works combined with the beauty of nature and its natural elements to create fragrances and products to achieve that mission. Now, 10 years later, I am thrilled that we have come full circle by successfully applying that same approach and fragrance-forward philosophy to achieve our mission in our very first retail store. Consumers will see a lot more of it as we continue to expand our footprint at retail in the coming years.”

The 1140sqft store sells more than 215 SKUs across the brand’s three core product categories. It will also offer limited-edition products and specialty gift sets across its three core product categories – as well as year-round specialty gift sets, the option to create custom-made gift sets, candle accessories, and a concierge delivery service in New York.