Mos Thailand Found Investor, Securing Further Expansion

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Japanese hamburger-restaurant chain Mos is selling a 74.3 per cent stake in its Thailand operations to bolster its local presence.
The Mos Thailand shares are being acquired by former Thai skincare entrepreneur Pitharn Ongkosit, who will undertake to expand the business within the territory and increase the number of outlets within the region.
The Japanese brand will retain all remaining shares in the business.
The brand’s original partnership failed after local operators kept just six outlets running since the firm’s 2007 launch in Thailand. The partners now aim to have 45 shops in operation within five years.
The firm has 1321 outlets in Japan and 265 in its second-largest market, Taiwan.
Questions & Answers
Q.Who is acquiring the majority stake in Mos Thailand?
Who is acquiring the majority stake in Mos Thailand?
Pitharn Ongkosit, a former Thai skincare entrepreneur, is purchasing 74.3 per cent of Mos Thailand shares. He will be responsible for expanding the business and increasing the number of outlets in the region.
Q.What is the new target for the number of Mos outlets in Thailand?
What is the new target for the number of Mos outlets in Thailand?
The new partners aim to have 45 Mos shops operating in Thailand within the next five years. This is a significant increase from the six outlets that were running previously.
Q.Why did Mos Thailand seek a new investor for its operations?
Why did Mos Thailand seek a new investor for its operations?
The original partnership had not been successful, as local operators had only managed to keep six outlets open since the firm launched in Thailand in 2007. The new investor is expected to bolster the local presence.
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