Moda Operandi launches Store in China

1 min readUpdated May 15, 2025Jul 26, 201911:15 PM

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Fashion-discovery platform Moda Operandi has appointed Ming Yang as the firm’s new MD for China.

While Moda Operandi has served the Chinese customer for years, Ming’s appointment represents Moda’s official entry into the region. She will build a strategy, operations, marketing, and personal styling programs from Shanghai.

“Ming’s experience successfully shaping major US and UK-based retail brands to fit the needs of the Chinese luxury consumer is unparalleled,” said CEO of Moda Operandi Ganesh Srivats. “At Moda, we’re committed to becoming part of the local fabric in China, building our China operation from the ground-up, and ultimately being the pre-eminent luxury fashion platform for Chinese consumers. Ming has just the experience to get us there.”

Ming will be Moda Operandi’s first employee in China, growing the company’s Shanghai team and overseeing all of Moda Operandi’s business strategy and operations in Mainland China.

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What this means

Moda Operandi's strategic move to establish a direct presence in China, led by a locally experienced Managing Director, suggests a strong commitment to tailoring its luxury offering for the market. While competitors like Panpuri are expanding with numerous stores, Moda Operandi’s asset-light approach, focusing on strategy, operations, and personal styling, offers agility and lower upfront risk. This positions it well to challenge existing luxury platforms by fostering deeper local engagement and bespoke services. The key risk lies in competing with established players who have already built significant customer bases. The effectiveness of this localised, discovery-platform model will become clearer as the Shanghai team's growth and operational rollout details emerge.

Aiko Tanaka · Retail News Asia newsroom

Questions & Answers

What is the primary reason for Moda Operandi's official entry into China now?

The appointment of Ming Yang as the new MD for China marks Moda Operandi's official entry into the region. She will lead the strategy, operations, marketing, and personal styling programmes from Shanghai.

What specific roles will Ming Yang undertake as MD for China?

Ming Yang will build the strategy, operations, marketing, and personal styling programmes from Shanghai. She will also be the first employee in China, growing the Shanghai team and overseeing all business strategy and operations in Mainland China.

What is Moda Operandi's stated goal for its presence in China?

Moda Operandi aims to become part of the local fabric in China, building its operation from the ground-up. Its ultimate goal is to be the pre-eminent luxury fashion platform for Chinese consumers.

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