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Vietjet CEO becomes first Vietnamese Bloomberg game changer

By Minjun ParkVietnam
2 min read
Thao 1544082608 5358 1544082616 680x0
Thao 1544082608 5358 1544082616 680×0
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Nguyen Thi Phuong Thao is in Bloomberg’s list of 50 people who’ve been business game changers in 2018. Thao is the first Vietnamese citizen to be named in the Bloomberg list, which highlights key players in all fields, from finance to fashion, media to manufacturing, banking to biotech, politics to philanthropy, entertainment to energy. The founder and CEO of budget carrier Vietjet Air wants to take on regional giants like Indonesia’s Lion Air and Malaysia’s AirAsia Group Bhd.

The carrier has forecast that the number of passengers it serves this year will rise 40 percent to 24 million, as it begins to tap into Vietnam’s growing middle class by expanding overseas routes.

The expansion further changes the face of Vietnam’s aviation market that has been long dominated by state-owned Vietnam Airlines JSC, as VietJet offers millions of Vietnamese customers who have never flown the chance to buy a cheap ticket, Bloomberg says.

Thao, 48, has extensive experience in doing business in Vietnam and abroad in many fields, including finance, banking, aviation, realestate, and retail.

She launched Vietjet in 2011. The airline now leads the domestic market with a 45 percent share. It operates 385 flights daily within Vietnam and to Japan, Hong Kong, South Korea, Taiwan, Singapore, mainland China, Thailand, Myanmar, and Malaysia.

The carrier made an IPO on the Ho Chi Minh City Stock Exchange on February last year, becoming the first airline in Vietnam to list publicly.

Thao also has interests in banking and real estate, which includes owning three beach resorts.

Bloomberg says it comes up with the list by utilizing its worldwide resources, including the work of 2,400 journalists and unique, proprietary data and analytics.

Also on the list this year are Jerome Powell, the U.S. Federal Reserve chairman, Amy Hood, chief financial officer at Microsoft Corp, and Ryan Coogler, director of Maverl’s movie Black Panther.

Just last week, Thao was named the 44th most powerful woman in the world byForbes, up 11 places from last year.

Forbes estimated the richest woman in Vietnam to have a net worth of around $2.6 billion.

Questions & Answers

Q.

What is Nguyen Thi Phuong Thao's primary business and its current market position?

A.

Her primary business is Vietjet Air, a budget airline she founded in 2011. It currently leads Vietnam's domestic aviation market with a 45 percent share, expanding routes to serve more customers.

Q.

What are Vietjet Air's expansion plans and how might they affect the Vietnamese aviation market?

A.

Vietjet plans to increase passenger numbers by 40 percent this year, expanding overseas routes to tap into Vietnam's growing middle class. This challenges state-owned Vietnam Airlines JSC, offering cheaper flights to many who have not flown before.

Q.

What other business interests does Thao have apart from Vietjet Air?

A.

Beyond aviation, Thao has extensive experience and interests in banking and real estate. Her real estate holdings include the ownership of three beach resorts.

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