Miniso sees positive and steady development in Vietnam market
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Chinese discount retailer Miniso has opened more than 40 stores in Vietnam, four years since it launched in the market.
Miniso entered Vietnam with its first store in Hanoi in 2016. Since then, the brand has been the local’s favorite destination for discount merchandise. Miniso now has more than 700,000 fans following its Facebook account.
Miniso operates in key cities in the country and has a presence at major shopping malls including Aeon, Lotte, and Vincom.
During the early stages of entering Vietnam, Miniso showed its understanding of the market by choosing local top star Son Tung M-TP as a brand ambassador. The brand also teamed with well-known Vietnamese host Sam to launch a beauty line called Sam Skin and Makeup.
“The Vietnamese market has always shown great potential for development,” the company said in a statement. “Even under the epidemic, the market’s increasing demand for consumer experience and cost-effective products have made Miniso very confident in the future development of the Vietnamese market.”
Miniso has not only joined several e-commerce channels, including Shopee, Lazada, and Tiki, but also created Shopify to provide “a barrier-free shopping environment”.
Questions & Answers
Q.What initiatives did Miniso undertake to connect with the local Vietnamese market when it first launched?
What initiatives did Miniso undertake to connect with the local Vietnamese market when it first launched?
Miniso demonstrated its understanding of the market by choosing local top star Son Tung M-TP as a brand ambassador. It also partnered with Vietnamese host Sam to launch a beauty line called Sam Skin and Makeup.
Q.Which major shopping mall operators host Miniso stores in Vietnam?
Which major shopping mall operators host Miniso stores in Vietnam?
Miniso has a presence in major shopping malls within Vietnam. These include well-known operators such as Aeon, Lotte, and Vincom, indicating a wide retail footprint.
Q.What is Miniso's strategy for online sales in Vietnam?
What is Miniso's strategy for online sales in Vietnam?
Miniso has joined several e-commerce channels in Vietnam, including Shopee, Lazada, and Tiki. Also, the company created its own Shopify store to offer a barrier-free shopping environment.
Q.Why is Miniso confident about its future growth in Vietnam, despite current global challenges?
Why is Miniso confident about its future growth in Vietnam, despite current global challenges?
Miniso remains confident due to the Vietnamese market's increasing demand for consumer experience and cost-effective products. This trend has persisted even during the recent epidemic period, showing strong potential.
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