Miniso opens first Thai flagship store in Bangkok
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Lifestyle brand Miniso is about to open its first theme park-style flagship store in Bangkok, Thailand.
Located at Asiatique The Riverfront, the two-story, 600sqm space will feature more than 20 unique IP collections across various products, including plushies, toys, cosmetics, and stationery.
The store will also introduce its Harry Potter collection to the country, showcased in a Hogwarts-inspired fireplace area. Additionally, themed zones and installations will feature characters such as Lotso Bear from Toy Story, Stitch, Winnie the Pooh, and a Minions zone.
“By reimagining the shopping experience with IP collaboration at its core, we hope to capture the imaginations of shoppers around the world,” said the company.
Questions & Answers
Q.What kind of products will be sold at the new Miniso store in Bangkok?
What kind of products will be sold at the new Miniso store in Bangkok?
The store will offer various products from over 20 unique IP collections. These include plushies, toys, cosmetics, and stationery. The Harry Potter collection will also be available for the first time in Thailand.
Q.Which specific themed zones and character installations will the store feature?
Which specific themed zones and character installations will the store feature?
The store will include themed zones and installations featuring characters like Lotso Bear from Toy Story, Stitch, and Winnie the Pooh. There will also be a dedicated Minions zone for shoppers to explore.
Q.What is the size and location of Miniso's new flagship store?
What is the size and location of Miniso's new flagship store?
The new Miniso flagship store is two stories high and covers 600 square metres. It is located in Bangkok, Thailand, specifically at Asiatique The Riverfront, a well-known leisure destination.
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