Miniso opens first Thai flagship store in Bangkok

Lifestyle brand Miniso is about to open its first theme park-style flagship store in Bangkok, Thailand.

Located at Asiatique The Riverfront, the two-story, 600sqm space will feature more than 20 unique IP collections across various products, including plushies, toys, cosmetics, and stationery.

The store will also introduce its Harry Potter collection to the country, showcased in a Hogwarts-inspired fireplace area. Additionally, themed zones and installations will feature characters such as Lotso Bear from Toy Story, Stitch, Winnie the Pooh, and a Minions zone.

“By reimagining the shopping experience with IP collaboration at its core, we hope to capture the imaginations of shoppers around the world,” said the company.