Michael Kors exclusive goes high-tech at DFS
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Luxury travel retailer DFS Group is launching a Michael Kors exclusive collection for its DFS and T Galleria by DFS stores.
Going on sale on Friday, the Michael Kors x DFS collection draws its inspiration from the jetset lifestyle and New York’s urban jungle, says the retailer. It features 14 women’s and men’s styles including ready-to-wear, accessories, sunglasses and watches.
The campaign for the capsule collection, the second Michael Kors has launched with DFS, is headed by Chinese actress Yang Mi. The collection features an exclusive Mercer bag, the Sloan Editor Medium Chain Shoulder Bag, the Kent Backpack and a Packable Puffer Jacket. To mark the launch, DFS and Michael Kors have designed a pioneering augmented- and virtual-reality in-store experience that offers customers the experience of jetsetting into DFS locations to discover adventures inspired by the collection, which is available at six stores across Hong Kong, Macau, Singapore and Hawaii.
During this “journey” guests can compete in two VR games to hunt for the collection in a pink jungle, and also go in the draw for a trip to New York City. They can also capture the experience to share on social media.
The Michael Kors x DFS collection will be available in 22 DFS and T Galleria stores across 13 countries.
Questions & Answers
Q.Which specific items are part of this new Michael Kors exclusive collection?
Which specific items are part of this new Michael Kors exclusive collection?
The collection includes an exclusive Mercer bag, the Sloan Editor Medium Chain Shoulder Bag, the Kent Backpack, and a Packable Puffer Jacket. In total, it features 14 women's and men's styles, covering ready-to-wear, accessories, sunglasses, and watches.
Q.What kind of high-tech customer experience has been developed for the launch?
What kind of high-tech customer experience has been developed for the launch?
DFS and Michael Kors have created an augmented and virtual reality in-store experience. Customers can virtually jetset to DFS locations to find adventures, play two VR games to hunt for the collection, and enter a draw for a trip to New York City.
Q.Where can customers expect to find this new Michael Kors x DFS collection?
Where can customers expect to find this new Michael Kors x DFS collection?
The Michael Kors x DFS collection will be available in 22 DFS and T Galleria stores across 13 countries. Six of these stores, located in Hong Kong, Macau, Singapore, and Hawaii, will also offer the special VR experience.
Q.Who is heading the campaign for the Michael Kors x DFS collection?
Who is heading the campaign for the Michael Kors x DFS collection?
The campaign for the Michael Kors x DFS collection is being headed by Chinese actress Yang Mi. This is the second capsule collection Michael Kors has launched in collaboration with DFS.