House of Fraser China debut nears
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UK department store group House of Fraser is preparing for its debut in China after pushing back its original April launch date because of the Chinese New Year.
House of Fraser China says it has made “good progress” with its store planning with the launch now set for late this year.
The first store will open in Nanjing, inspired by the historic Frasers store in Glasgow, and featuring international and local brands. The opening will follow flat sales for the group during the first half of its latest fiscal year. However, the Chinese-owned department store group believes there is “significant opportunity” to set up as a global brand, says executive chairman Frank Slevin.
When Sanpower Group acquired House of Fraser two years ago, founder Yuan Yafei spoke of a global vision for the department store, including outlets throughout the Middle East and Russia, and as many as 50 stores in China.
House of Fraser last year confirmed it would open three stores in China.
Questions & Answers
Q.What led to the delay in House of Fraser's initial launch plans in China?
What led to the delay in House of Fraser's initial launch plans in China?
The original April launch date for House of Fraser's debut in China was pushed back. This delay was attributed to the timing of the Chinese New Year period.
Q.Which city will host the first House of Fraser store in China?
Which city will host the first House of Fraser store in China?
The first House of Fraser store in China is scheduled to open in Nanjing. Its design and concept are inspired by the historic Frasers store located in Glasgow.
Q.How many stores does Sanpower Group envision House of Fraser opening in China in the long term?
How many stores does Sanpower Group envision House of Fraser opening in China in the long term?
When Sanpower Group acquired House of Fraser, founder Yuan Yafei spoke of a vision for as many as 50 stores in China. House of Fraser had previously confirmed plans to open three stores there.
Q.What is the current state of House of Fraser's sales performance?
What is the current state of House of Fraser's sales performance?
The House of Fraser group experienced flat sales during the first half of its latest fiscal year. Despite this, the Chinese-owned group sees a significant opportunity to become a global brand.
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