Global Fashion Group names CEO, CFO

Global Fashion Group, a fashion e-commerce group formed by five emerging market fashion sites Dafiti, Lamoda, Jabong, Zalora and Namshi, on Wednesday named Romain Voog as CEO and Nils Chrestin as CFO.

Voog and Chrestin will be responsible for the overall strategic and operational development of GFG as well as the various group functions.

Romain Voog joins GFG with 13 years of online and offline retail experience and a background as a strategy consultant. He spent the last seven years at Amazon, most recently as the company’s President and Managing Director for France. Prior to Amazon, he spent 6 years at Carrefour in various leadership roles and is a former strategy consultant from Boston Consulting Group and Bain & Company in Europe and in Asia.

Nils Chrestin has spent the last two years as Managing Director and CFO of Lamoda in Moscow prior to becoming GFG’s CFO in January 2015. Prior to his role at Lamoda Nils was a private equity investor at Morgan Stanley Private Equity.

Last month, GFG received an additional EUR32 million investment from existing shareholders Tengelmann Ventures and Verlinvest. The investment, completed at the same valuation as the one used for the merger and creation of GFG, implies a post- money valuation of EUR2.8 billion. Pro forma for the transaction Kinnevik owns 25.4 percent and Rocket Internet owns 23 percent of the company.