Meitu lets retailers test online makeup service during Covid-19
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Chinese imaging app Meitu has offered its AR online makeup trial system to global beauty enterprises and retailers for free to help them overcome difficulties caused by the coronavirus pandemic.
The firm’s Beauty Industry Support Plan was extended from limited-time free use in specific regions to apply universally. The plan was rolled out as a three-month free trial service in the wake of the outbreak for 10,000 beauty enterprises and retailers, with a three-month extension given to existing users – including Givenchy, Shiseido, Clarins, Bausch + Lomb, DFS, and other partners.
The software, called the Cosmetic Promotion Assistant, is based on Meitu’s facial-recognition and image-processing technologies and is. The system can also recommend suitable colors and styles based on the user’s facial features. It generates a virtual makeup effect within one minute, and also supports sharing and purchase functions, with multiple payment methods allowed.
In providing free trials to potential customers, users of the service have seen increased sales of makeup products such as lip gloss, blush, eye shadow, and foundation.
Enterprises and their beauty assistants are able to configure makeup effects on their own branded websites, which can then be shared to social platforms such as Facebook and Twitter. Purchase links provided on the trial page can redirect users to the vendor’s official website, or marketplaces like Amazon or eBay.
Questions & Answers
Q.Which specific beauty product categories have shown increased sales after using Meitu's trial service?
Which specific beauty product categories have shown increased sales after using Meitu's trial service?
Users of the service have seen increased sales of products such as lip gloss, blush, eye shadow, and foundation. This uplift demonstrates the effectiveness of the virtual trial system for beauty retailers.
Q.How long was the initial free trial period offered to new businesses, and what about existing partners?
How long was the initial free trial period offered to new businesses, and what about existing partners?
The initial free trial service was offered for three months to 10,000 beauty enterprises and retailers. Existing users, including Givenchy and Shiseido, received a three-month extension to their usage.
Q.Does Meitu's software only provide virtual makeup effects, or does it offer additional features for users?
Does Meitu's software only provide virtual makeup effects, or does it offer additional features for users?
The software, known as the Cosmetic Promotion Assistant, also recommends suitable colours and styles based on the user's facial features. It generates a virtual effect, supports sharing, and includes purchase functions with multiple payment options.
Q.Where can users be redirected to for purchases after trying the virtual makeup service?
Where can users be redirected to for purchases after trying the virtual makeup service?
Purchase links on the trial page can redirect users to the vendor’s own official website. Alternatively, users can be sent to popular online marketplaces such as Amazon or eBay to complete their transactions.
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