Chloe opens first Hong Kong travel retail store
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French luxury brand Chloe has opened its first travel-retail store inside Hong Kong International Airport.
The opening comes after the brand won a retail concession by the Airport Authority of Hong Kong last year.
The store offers a selection of accessories including handbags, small leather goods, shoes, sunglasses, and jewelry. It boasts furnishings and decor featuring contrasting soft femininity with touches of burnished brass. The immersive installation is inspired by the brand’s signature atmosphere with a color motif of powdery beige rosé to shades of white and a touch of mustard.
The store is operated in partnership with global travel retailer Dufry, which has more than 2300 shops around the world.
Chloe has been accelerating its travel-retail expansion strategy, having opened 10 other stores at other international airports this year so far.
HKIA is undergoing a transformation in its luxury zone and food court “to heighten and refresh passengers’ shopping and dining experiences”. It aims to further enhance luxury retail brand options, awarding luxury tender contracts to other prestigious brands including Louis Vuitton, Alexander McQueen, Montblanc and Rimowa last year.
Questions & Answers
Q.What kind of products does the new Chloe store at Hong Kong International Airport sell?
What kind of products does the new Chloe store at Hong Kong International Airport sell?
The new store offers a range of accessories. These include handbags, small leather goods, shoes, sunglasses, and jewelry for customers to purchase.
Q.Which company is partnering with Chloe to operate this travel retail store?
Which company is partnering with Chloe to operate this travel retail store?
The store is operated in partnership with Dufry. This global travel retailer manages over 2,300 shops worldwide, bringing its expertise to the new Chloe outlet.
Q.Why is Hong Kong International Airport opening more luxury brand stores?
Why is Hong Kong International Airport opening more luxury brand stores?
The airport is transforming its luxury zone and food court. This aims to heighten and refresh passengers’ shopping and dining experiences by enhancing luxury retail brand options.
Q.How many other travel retail stores has Chloe opened this year?
How many other travel retail stores has Chloe opened this year?
Chloe has been accelerating its travel-retail expansion strategy. The brand has opened 10 other stores at various international airports so far this year.
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