Me Today Skincare Brand Boosts Earnings Outlook Amid Global Expansion Opportunities

New Zealand’s publicly traded skincare company, Me Today, is adjusting its earnings forecast upwards, spurred by promising growth and robust global prospects.

Boosting Revenue and Slowing EBITDA Decline

In advance of the company’s forthcoming disclosure of its annual financial results, Me Today has announced that it anticipates a significant increase in gross revenue. Furthermore, the EBITDA decline is projected to be less severe than previously estimated.

The company’s accomplished performance in its home territory, New Zealand, has paved the way for possible international growth. The co-founders of Me Today have recently come back from trips to Southeast Asia and China, where they participated in events aimed at promoting their brand.

Expansion into Asia and New Product Rollouts

During a visit to Malaysia, Me Today was launched at the second anniversary celebration of its distributor. Michael Kerr and Stephen Sinclair, co-founders of the brand, shared the brand’s origin story and introduced the initial product range to an audience of over 600 influencers and reseller partners.

Ahead of its official launch in Southeast Asia, the company has shipped its products to the region, with nine products now up for sale in that market. Additionally, Me Today had the opportunity to exhibit its brand to an estimated 100,000 purchasers at the Children, Baby, and Maternity Expo in Shanghai.

Back home in New Zealand, Me Today is preparing to further expand its product portfolio. The company has plans to launch an additional 20 products before the year’s end.