McDonald’s Philippines Planning 50 Restaurant Openings
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McDonald’s Philippines is expanding, with new stores and branch upgrades unfolding this year along with menu additions.
There are currently around 650 McDonald’s restaurants in the territory, 61 of which opened last year.
“We’re continuing our aggressive expansion,” said McDonald’s MD Margot Torres. “In terms of new stores, we’re looking at about 50.”
The firm’s outlets will be upgraded to the McDonald’s Nxtgen system, featuring a touch-screen service allowing customers to place orders without interacting with a cashier. The Nxtgen kiosks also allow customers to customize their orders and access additional offerings.
An estimated 70 per cent of stores are expected to receive the upgrade by 2021
Questions & Answers
Q.How many new McDonald's restaurants does the company plan to open in the Philippines this year?
How many new McDonald's restaurants does the company plan to open in the Philippines this year?
McDonald's Philippines intends to open approximately 50 new restaurants this year. This is part of their ongoing aggressive expansion strategy across the territory. They are focused on increasing their physical presence.
Q.What is the Nxtgen system and what benefits does it offer customers?
What is the Nxtgen system and what benefits does it offer customers?
The Nxtgen system is a touch-screen service being introduced in McDonald's outlets. It allows customers to place orders without cashier interaction, customise their food, and access additional menu offerings, streamlining the ordering process.
Q.How many McDonald's outlets in the Philippines are expected to receive the Nxtgen upgrade and by when?
How many McDonald's outlets in the Philippines are expected to receive the Nxtgen upgrade and by when?
An estimated 70 per cent of McDonald's stores in the Philippines are expected to receive the Nxtgen system upgrade. This rollout is anticipated to be completed by the year 2021, modernising the customer experience.
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