McDonald’s Malaysia Opens 20 More Restaurants
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McDonald’s Malaysia will launch 20 new McDonald’s Drive-Thru restaurants before the end of the year.
“Drive-Thru window sales have contributed almost 50 per cent of total sales at 167 restaurants,” said regional MD and local operating partner Azmir Jaafar. “On top of this, we’ve seen an average 10 per cent year-on-year growth in drive-thru sales in the first quarter of 2019.”
McDonald’s Malaysia opened its first Drive-Thru in Titiwangsa in 1988. The franchise now plans to include a drive-through facility in nearly three quarters of its restaurants by 2021, anticipating a 10–15 per cent increase in vehicle count.
A Drive-Thru Weekend Challenge held from April 26–28 saw 473,860 cars stopping at a McDonald’s Drive-Thru nationwide for a meal, earning the franchise a spot in the Malaysia Book of Records.
Questions & Answers
Q.How many new McDonald’s Drive-Thru restaurants are planned for Malaysia this year?
How many new McDonald’s Drive-Thru restaurants are planned for Malaysia this year?
McDonald's Malaysia intends to open 20 new Drive-Thru restaurants before the end of the year. These new outlets will expand their existing Drive-Thru network across the country.
Q.What percentage of total sales do Drive-Thru windows currently contribute at the specified restaurants?
What percentage of total sales do Drive-Thru windows currently contribute at the specified restaurants?
Drive-Thru window sales currently contribute almost 50 per cent of total sales at 167 of their restaurants. This highlights the importance of the Drive-Thru format to the business.
Q.When did McDonald’s Malaysia open its very first Drive-Thru facility?
When did McDonald’s Malaysia open its very first Drive-Thru facility?
McDonald's Malaysia opened its first Drive-Thru facility in Titiwangsa in 1988. This marked the beginning of their investment in the Drive-Thru service model.
Q.What proportion of restaurants does the franchise plan to equip with a drive-through by 2021?
What proportion of restaurants does the franchise plan to equip with a drive-through by 2021?
The franchise plans to include a drive-through facility in nearly three quarters of its restaurants by 2021. This expansion anticipates a significant increase in vehicle custom.
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