Sephora launches online store for Hong Kong

Mar 15, 2016Updated May 16, 20251 min read

Sephora has launched an e-commerce platform for the Hong Kong market.

Part of the ongoing international expansion of its online retail arm, the online store will offer brands unavailable on the ground in Hong Kong, such as Butter London, Skin Inc and Nudestix.

The LVMH-owned perfumery chain has yet to establish a bricks-and-mortar presence in the country, and commentators are suggesting that the online store will serve as a sounding board to test out the appetite for the retailer’s products and services.

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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