Sephora launches online store for Hong Kong
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Sephora has launched an e-commerce platform for the Hong Kong market.
Part of the ongoing international expansion of its online retail arm, the online store will offer brands unavailable on the ground in Hong Kong, such as Butter London, Skin Inc and Nudestix.
The LVMH-owned perfumery chain has yet to establish a bricks-and-mortar presence in the country, and commentators are suggesting that the online store will serve as a sounding board to test out the appetite for the retailer’s products and services.
Questions & Answers
Q.What is the primary purpose of Sephora's new online store in Hong Kong?
What is the primary purpose of Sephora's new online store in Hong Kong?
The online store is part of Sephora's international e-commerce expansion. Commentators suggest it will gauge local interest for the retailer's products and services, acting as a sounding board.
Q.Which specific brands will be available through Sephora's new Hong Kong online platform?
Which specific brands will be available through Sephora's new Hong Kong online platform?
The online store will offer brands not currently available in Hong Kong retail outlets. These include Butter London, Skin Inc, and Nudestix, among others.
Q.Does Sephora currently have any physical shops open in Hong Kong?
Does Sephora currently have any physical shops open in Hong Kong?
No, Sephora has not yet established any physical bricks-and-mortar stores in Hong Kong. The online launch precedes any potential ground presence.
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