McDonald’s Japan brings back Speedee
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Going retro, McDonald’s Japan is bringing back the fast-food chain’s first mascot Speedee on a range of vintage packaging.
Part of its 50th-anniversary celebrations, the return honors the opening of the nation’s first McDonald’s located on the first floor of the Ginza Mitsukoshi department store in Tokyo back in July 1971. Long before the introduction of Ronald McDonald in 1967, Speedee was used by original founders Richard and Maurice McDonald at their burger restaurant in California in 1940.
Speedee, inspired by Richard and Maurice McDonald’s innovative “Speedee Service System,” will appear on a selection of packaging at McDonald’s locations throughout Japan. Available for a limited time only are retro designs for Chicken McNuggets, fries, hashbrowns, apple pie, cold drinks and takeout paper bags
Questions & Answers
Q.Why is McDonald's Japan bringing back Speedee?
Why is McDonald's Japan bringing back Speedee?
Speedee is returning as part of McDonald's Japan's 50th-anniversary celebrations. The move honours the opening of the first Japanese McDonald's in Tokyo in July 1971, marking a marker for the chain.
Q.When was Speedee originally used by McDonald's?
When was Speedee originally used by McDonald's?
Speedee was first used by original founders Richard and Maurice McDonald at their burger restaurant in California in 1940. This was long before Ronald McDonald was introduced as a mascot in 1967.
Q.What items will feature the retro Speedee design?
What items will feature the retro Speedee design?
The retro Speedee designs will appear on a selection of packaging for a limited time. This includes Chicken McNuggets, fries, hashbrowns, apple pie, cold drinks, and takeout paper bags.
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