7-Eleven in Taiwan to offer restaurant grade fresh meals
In this article (5)
Convenience store chain 7-Eleven in Taiwan has partnered with a restaurant and a hotel to offer fresh-cooked meals to consumers.
The service, launching this week at the Dongxing Road outlet in Taipei, will retail assorted boxed meals targeting office workers following seven different menus prepared for the venture by Regent Taipei chefs and restaurant Su/food.
Customers are invited to place advance orders for the meals, to be picked up on the same or following day at noon. The partnering providers will deliver the meals to the participating stores, which will store them to preserve the temperature.
7-Eleven in Taiwan expects the venture to increase its meal sales by 10 to 20 percent. After a trial period, the concept is expected to be rolled out more widely.
Questions & Answers
Q.Which specific 7-Eleven store will launch this new meal service?
Which specific 7-Eleven store will launch this new meal service?
The service will launch at the Dongxing Road outlet in Taipei. This specific store will be the first to offer the fresh-cooked meals from the restaurant and hotel partners.
Q.Who prepares the fresh meals offered through this new service?
Who prepares the fresh meals offered through this new service?
The meals are prepared by chefs from Regent Taipei and restaurant Su/food. They have created seven different menus for the venture, targeting office workers with varied options.
Q.What is the expected impact on 7-Eleven's meal sales from this new venture?
What is the expected impact on 7-Eleven's meal sales from this new venture?
7-Eleven in Taiwan expects the venture to increase its meal sales by 10 to 20 percent. This projection indicates their confidence in the appeal of restaurant-grade convenience food.
Q.How do customers obtain the fresh meals they order?
How do customers obtain the fresh meals they order?
Customers are invited to place advance orders for the meals. These can then be picked up on the same or the following day at noon from the participating 7-Eleven stores.
Reader pulse
Is this a smart move for 7-Eleven Taiwan?
23,602 votes so far